Once in a while, I stumble on a thought-provoking LinkedIn post that forces me to reevaluate and dive deeper into how brands and organisations build their cultural equity. In this instance, it was a bitter-sweet realisation that there are no shortcuts to building Black socio-cultural currency. Let’s get into this, shall we?
Three months ago, Alvin Owusu-Fordwuo; Founder of Tag Agency shared a LinkedIn post expressing how lazy organisiations/brands have become when it comes to investing in culture and building sustainable communities. He shared:
“PSA: Chunkz, Filly, Munya, and Nella aren’t a shortcut into the culture.
It’s very common to see these creators used when brands want to ‘quickly’ access diverse gen-z audiences and coins. Rather than making a meaningful investment in culture and building community. We see the same talent and content formats rinsed and repeated. I know why, It’s because It feels like an easy win. The immediate numbers will be pretty good too, but it’s a flawed strategy because it isn’t building cultural equity. It's here today, gone tomorrow.
There is no such thing as a shortcut when it comes to working in culture. Play the long game.”
Alvin Owusu-Fordwuo on LinkedIn: PSA: Chunkz, Filly, Munya, and Nella aren’t a shortcut into the culture.… | 71 comments
Hello. Jambo. Hola. Guten Tag. Salut.
My name is Yeni, and I will be uncovering each session from Voltage Revolution’s The Spotify Podcast Club, from genesis to the finale for 2022. Lets get straight into it.
Race was the first session topic. Since George Floyd’s case, organisations have become more "woke" to injustice. Now topics on race have become an ever-essential dialogue amongst places of work, social spaces and more. The first session highlighted realisations of "the first time I realised I was Black" which was also the topic of discussion. The conversation invoked introspective thoughts and views for me. The first time I realised I was Black was when I was in Year 8. I lived in a town where the predominant race was white compared to Black and other ethnicities so it was evident that I was different. Yet, I wasn't aware or fazed by it. The day I realised my skin colour was different was when my other friends and I walked back home from our school football match. A white van drove past, and a person exclaimed out the van window with monkey chants and the N-word. I was shocked at what I had experienced. From then onwards, I was aware that my skin colour meant I was undervalued or seen differently by others. I later became conscious and self-aware that my skin colour can be a point of mockery by others. Although I am more self-aware of who I am now, which has made me proud and even more confident in my skin, I can see the negative impacts it had on me as a young boy.
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