 Once in a while, I stumble on a thought-provoking LinkedIn post that forces me to reevaluate and dive deeper into how brands and organisations build their cultural equity. In this instance, it was a bitter-sweet realisation that there are no shortcuts to building Black socio-cultural currency. Let’s get into this, shall we?
Three months ago, Alvin Owusu-Fordwuo; Founder of Tag Agency shared a LinkedIn post expressing how lazy organisiations/brands have become when it comes to investing in culture and building sustainable communities. He shared: “PSA: Chunkz, Filly, Munya, and Nella aren’t a shortcut into the culture. It’s very common to see these creators used when brands want to ‘quickly’ access diverse gen-z audiences and coins. Rather than making a meaningful investment in culture and building community. We see the same talent and content formats rinsed and repeated. I know why, It’s because It feels like an easy win. The immediate numbers will be pretty good too, but it’s a flawed strategy because it isn’t building cultural equity. It's here today, gone tomorrow. There is no such thing as a shortcut when it comes to working in culture. Play the long game.” Alvin Owusu-Fordwuo on LinkedIn: PSA: Chunkz, Filly, Munya, and Nella aren’t a shortcut into the culture.… | 71 comments
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 My experience at the Spotify podcast club was phenomenal. It was great to be part of an initiative where individuals share their views on various topics surrounding community and culture. I am glad to have rubbed shoulders with creatives within the Voltage Revolution cohort. I also had the opportunity to engage with current members of the Spotify team who were indeed gems in their own right.
Meeting with the Spotify team once a month was a tremendous experience as it enabled me to uncover emerging trends and garner ideas of what succeeding in the creative field looked like. Besides that, speaking with Joel, the Senior Editor at Spotify was a monumental moment for me. It was a pleasure to get insight into his job role and what it takes to venture into a corporation like Spotify.  The Beautiful Game! Football!
Soccer, if you're from the other side of the Atlantic. Football has always produced passion and joy for whoever watches the game. Many world-class players are becoming managers whereas many still seek the opportunity of coaching in the European elite leagues. Black and other ethnic minority ex-players seek and have these dreams too but struggle to get the chance to become world-class managers. It is a shame that a game as beautiful as football breeds systemic racism.  Voltage Revolution is a programme designed to provide community, training, and paid opportunities to support young, Black creative talent in the UK.
Over the past weeks, we have been working closely with Spotify on an event called “The Spotify Podcast Club”. The Spotify Podcast Club is a 1-hour monthly event aimed at providing space for themed podcast discussions to be exchanged between participants in Voltage Revolution and professionals at Spotify. The vision here is to support VR’s community regardless of socioeconomic status to thrive & develop academically by challenging & inspiring them to new ways of thinking. Ultimately the purpose is to contribute to an increased ambition & resilience for them to easier identify and fulfill career goals. Voltage Revolution is a programme designed to provide community, training, and paid opportunities to support young, Black creative talent in the UK.
Over the past weeks, we have been working closely with Spotify on an event called “The Spotify Podcast Club”. The Spotify Podcast Club is a 1-hour monthly event aimed at providing space for themed podcast discussions to be exchanged between participants in Voltage Revolution and professionals at Spotify. The vision here is to support VR’s community regardless of socioeconomic status to thrive & develop academically by challenging & inspiring them to new ways of thinking. Ultimately the purpose is to contribute to an increased ambition & resilience for them to easier identify and fulfill career goals. |
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